Publish Your work (consultation, 30min)

Publishing positions you as an industry expert or leader. The more often you author books, papers and articles, the more credibility you have. Others will look to you as a competent resource to address industry challenges, solve problems and provide market insights. In fact, getting published in well-known media outlets is universally recognized as an endorsement or seal of approval. It creates a competitive advantage. The more often you are published in magazines, journals, newspapers and media outlets, the less likely others are to share that space. Therefore, increasing the frequency of getting published can represent a key corporate strategy and way of distinguishing yourself from the competition.